Creating content is just the first step in the content marketing journey. it is not just enough that you create content but you have to actively promote your content so that people can see it and then engage with it. no matter how beautiful your content is, if people don’t get to read or watch or listen to them, then all your efforts has been in vain because it is only when people read or what or listen to your content that they will be able to engage with it and take action.
Every effort you make to put your content out to the public so that people can see them and engage with them is called promotion. Promotion can be done using free channels or you can decide to pay for them. Irrespective of whatever you choose it is important that you measure your promotional efforts to make sure that they are using the desired results.
In this post we will discuss several ways through which you can promote your content. This will help you choose which ever method fits your goals and budget and find out how to get the best out of each channel will use.
Email Marketing is one of the most effective ways to promote your content online. It’s not just effective, it is also budge-friendly. Here are some stats from oberlo that will blow your mind and make you to think if you’re not already using email Marketing.
- The number of active email users is forecasted to reach 4.3 billion in 2023.
- 293.6 billion emails were sent and received each day.
- Average expected ROI is $42 for every $1 you spend on email marketing.
- Nearly nine out of every ten marketers use email marketing to distribute content organically.
- 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention.
- 49% of consumers would like to receive promotional emails from their favorite brands.
When it comes to online marketing the question should not be whether to use email marketing or not but how to use it effectively to achieve your goals. If you have an email list already you can start by sending out a message to them whenever you create new content. If you don’t have one already you should seriously consider building one. Here are some tips on how to build your email list.
Twitter Facebook and other social media platforms and not just for chatting and meeting up with friends. They could also serve as great tools to promote your content.one good thing about using social media to promote your content is that it helps you to engage with your audience personally. This gives them the opportunity to reach out to you so that you can quickly solve their problems or answer questions they might have about your brand. It will also help you to get insights on what your customers need so that you can tailor your content/products better for their needs.
Another good thing about social media is that your contents get viral easily. When you share your content on social media your friends/followers can reshare them. This way it will get to a broader range of audience. Also when your friends comment or like your post, their friends will also see it thereby attracting more eyeballs to your content.
Optimising your content for search engines is one of the best things you can do for yourself. You will not get immediate results from optimising your content but certainly if you optimise your content, in the long run you will get much more organic (free from search) traffic. And this can really boost your content popularity and possibly ranking in search results. Search engine optimisation is something you need to learn about even before creating your content. And sometimes you will need to keep upating your contents to be able to optimise them for search engines.
If you want quicker results and you are willing to spend some money to get your content out to your audience then paid advertising is one good choice. You have several options in the paid advertising category. When promoting your content and reaching out to a wider audience is your major goal one of your best bet is PPC (pay-per-click) advertising. You also have several options as to where you can place your ads. You can decide to run ads on social media or on seeach engine results (Facebook ads and Google ads are really popular in this category). You can also buy ad spaces on some websites that have audience that might be interested in your content.
If your content is in the blogging category you can offer to write as a guest in some popular blogs in your niche. Connect with the owners of such popular blogs and see if you can reach a pact with them to allow you write content for their blogs. If your content is really good and fits their needs, they will allow you to write for them and you will have opportunity to link back to your website through your post in their blog. This can help you attract more visitors to your website.
Regardless of the channel you are using, you can reach out to a greater audience by partnering with others who are already doing well in your niche. You can partner with friends/influencers/authorities in your niche. Some ways you can partner with others include interviewing them on your blog/video/podcast. You can also ask them to airfare or mention you in videos/podcasts/blogs.