Email Marketing Statistics you need to know in 2021

If you have not started building your own email lists, then you are missing out on a lot of goodies because the truth is that email marketing works. If you are yet to be convinced, you should look at the statistics below and see why you should start now so that you can enjoy the benefits of email marketing.

Return on Investment (ROI): on average, email marketing has one of the highest returns on investment among other forms of digital marketing. You get $42 for every $1 spent (Constant Contact). That is a whopping 4200% return on investment.

Volume: about 306 billion emails are sent every day around the globe. And this figure is expected to rise to 361 billion by 2024

Global reach: According to the Radicati Group, there are over 4 billion email users around the globe. This means that more than half of the world’s population use emails.

Consumer-friendly: about 61 percent of consumers want to receive promotional emails weekly. About 38 percent are actually open to receiving emails more than once a week.

It works: more than 80 percent of professionals agree that email marketing helps them grow their business.

Fast Action: about 21% of emails are opened within the first hour after delivery.

99% of email users check their emails every day

Shoppers spend 138% more when they are marketed to using emails.

79% of B2B marketers find email to be the most successful channel for content distribution.

59% of B2B marketers cite email as their top channel for revenue generation.

42% of Americans subscribe to email lists to receive discounts and about 33% of US retail email subscribers have purchased something from the brands they receive their email newsletter.