Best Email Marketing Softwares for 2021

Email marketing is one of the best ways to promote your brand and create a hot list of loyal customers. In fact, email marketing is so important that you should not ignore it if you are serious about taking your business to the next. This is because according to statistics, about 306.4 billion emails were sent and received daily in 2020 and this is expected to grow up to 361.6 billion by 2024 (statista).

And if you are yet to be convinced, statistics show that email marketing is one of the cheapest form of marketing with the highest return on investment (about $42 for every $1 spent). If you are looking for more data on how powerful email marketing can be, you can get more information here

Basic Requirements for email marketing

Before you can successfully set up and run your email marketing campaigns, you will need: a list of emails to send emails to, a platform through which you can send the emails, messages for your campaign, a mailing schedule, tools to evaluate the performance of your campaigns and an email marketing plan. Fortunately for us, we would not need to do all these things ourselves as there are many tools out there that can help us to automate the entire process to ensure a smooth and seamless flow of activities.

Email marketing tools can perform several tasks ranging from the simple ones such sending out basic emails to more advanced functionalities such as automation, segmentation, trigger, reports, etc. There are enough tools out there to find one that best suits your needs. And so we want to review the best email marketing tools you can choose from. The list is in no particular order.


GetResponse: with over 20 years of experience in the field, Getresponse is one of the email marketing softwares you can trust. Getresponse prides itself as an all-in-one marketing software. This means that with getresponse, you can keep all your online marketing tools under one roof. You can build landing pages, collect leads, segment your list, send all forms of emails, automate emails, host webinars, run A/B testing, track your results and more.

With their drag and drop email creator, you can easily design your emails to your taste and with their free template, your work is even made ridiculously simple. And if you are into e-commerce, you can even build or integrate your online shops to your emails to make it easier for your customers to buy.

Plans and Pricing – getresponse’s basic package goes for $15 per month for a list of about 1000 subscribers. The price increases relatively to the size of your list. This basic package includes: basic email marketing, autoresponders, unlimited landing pages, unlimited automation templates, 1 sales funnel, unlimited lead funnels, facebook ads and the ability to sell e-products.

The plus plan includes everything in the basic plan + 5 automation builder, webinars with a maximum of 100 attendees, 5 sales funnel, 3 users and 5 webinar funnels. It goes for a monthly fee of $49

In addition to everything in the plus plan, the Professional plan includes unlimited automation builder, web push notifications, paid webinar with a maximum of 300 attendees, unlimited sales funnels, unlimited webinar funnels, 5 users and on-demand webinars. The professional plan goes for $99 per month.

The max plan is also there for if you need something that is custom made. The price for this is not fixed but you can easily get a quote if you need something bigger and better than the professional deal.


Sendinblue is a combination of sms and email marketing that allows marketers to easily get to their subscribers at different points in their sales funnel. The good thing about sindinblue is that you don’t pay for subscribers list. You just pay for the number of emails you send. They also offer up to 300 emails per day on their free plan. So they are perfect for people who are jus starting out. Their free plans also include majority of their tools including automation.

Sendinblue has several hundreds of templates you can choose from together with drag and drop elements that help you set up your emails in a blink.

Plans and pricing
With sendinblue you can get started with absolutely zero budget on the free plan which allows you to send up to 300 emails per day and have unlimited contact list. In the free plan you have access to email campaigns, mobile-friendly email designer, email template library, sms marketing, email and sms personalization and chat functions. However, in this free plan your messages will carry sendinblue logo.

They also have a Lite Plan. On the lite plan, you pay $25/month for 10,000 emails and you can increase it to up to 100, for $99/month. This plan also includes email support, No daily sending limit, optional A/B testing and removal of sendinblue logo in addition to everything in the free plan.

The premium plan starts at $65/month for 20,000 emails and can be expanded up to 1,000,000 emails for $599/month. In addition to everything in the lite plan, this plan includes marketing automation, landing pages, facebook and retargeting ads, multi-user access and telephone support.

The enterprise plan is the biggest and the most flexible plan offered by the sendinblue team to their clients. It is meant for those who want more. in this plan you get custom volume emails, priority sending, access for more than 10 users, priority support and more, in fact, you can get everything customized to you taste. You can get a quote for your needs in this plan in the sendinblue platform.


Aweber is both popular and powerful with topnotch segmentation and automation. With more than 20 years of experience , you can count on them to deliver. The features include AI-powered smart designer, landing pages, drag and drop email creation, free template library, auto-newsletters, personalized communications, analytics and reporting, subscriber management, signup forms, segmentation and targeting, optimization and more. they also have a knowledge base through which you can learn everything about their platform.

Plans and Pricing
For the plans and pricing, Aweber has has two standard plans;, the free plan and the pro plan.
In the free plan, you can have up to 500 subscribers and can send up to 3000 emails per month. In this plan, you also have access to automation, drag and drop builder, landing pages, custom domain, signup forms, unlimited users, integration and support.

The pro plan starts at $19/month for 500 subscribers and goes up to $149/month for a list of 25,000 subscribers. Of course, you will get discounts when you pay annually or quarterly. On this plan, you can send as many emails as you want and you can also have access to split testing, custom segmentation, advanced analytics and more.

If you need more features or subscriber volume you can always contact the aweber live support to get custom plan and pricing.


The convertkit email marketing kit is designed with creators in mind. They are a bit costly but the value they offer is worth the price. The unique thing about convertkit is that it is designed for content creators (bloggers and course creators) who want to make the best out of their work. Convertkit offers email marketing and automation, landing pages, email designer, sign-up forms. Email automation and more.
One significant thing about convertkit is that they boast of up to 98% delivery rate and about 30% open rates.
Their software enables you to create emails, design pages, deliver free downloads to your leads, organize and understand your subscribers, create automated email funnels and gain insights through data and analytics.

Plans and pricing
Convertkit has a free plan for up to 1000 subscribers. In this free plan, you can build unlimited landing pages and forms, send email broadcasts, sell digital products and subscription and get email support.

The convertkit creator plan starts at $29/month for up to 1000 subscribers and the price increases with increase in the number of subscribers. Here you have everything in the free plan in addition to free migration and automated funnels and sequences.

The Creator Pro plan starts at $59/month for up to 1000 subscribers. In this plan, you have facebook custom audiences, newsletter referral system, subscriber scoring and advanced reporting in addition to everything in the creator plan. As always, you get a better bargain when you go with yearly subscription than with monthly subscription.


Hubspot is another powerful email automation software but the good thing about them is that it includes important tools for CRM and blogging. In fact, it is an ‘all-in-one inbound marketing software’. Another interesting fact about hubspot is that it allows you to store up to 1 million contacts for free and only pay for the contacts you want to market to.

And if you decide to go with them, you will have access to email marketing, SEO, automation, lead management, analytics, partitioning for your team, social media ads and integration.

Plans and pricing
Hubspot has a free plan which you can sign up for without a credit card. On the other hand, their paid plans include:

Starter plan – Hubspot’s starter plan starts at $50/month (or $45/month if you pay yearly) for 1000 marketing contacts. In this plan, you have all the free CRM features, forms, ad management, conversation inbox, segmentation, team email, live chat, mobile optimization, retargeting, multiple currencies and more.

Professional plan starts at about $890/month (or 800/month if you pay annually) for a list of about 2000 marketing contacts. In addition to everything in the starter plan, you have phone support, social media, traffic analysis, teams, video hosting and management, A/B testing, subdomain, blog, multi-language content and more.

The enterprise plan starts at $3200/month billed at $38400/year starting at 10,000 marketing contacts. With this plan you get access to partitioning, youtube analytics, integration, custom objects, hierarchichal teams, programmable chatbots, behavioural event triggers and reporting, user roles and everything in the professional plan.